Objective: Campaign for American market
 
Responsible for: Casting, booking models and point of contact with agencies. Establishing the hair looks, storyboarding hairstyling steps to highlight unique selling points, establish correct order of hairstyling steps to support the production agency to ensure correct formatting of the edit.  On set I I educate and support the models to ensure techniques are captured correctly, brief the hair team.  Post Production: I support the production agency in formatting the edits to ensure hair styling tips and steps are shown clearly, correctly and relevant to the target audience